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The Power of Video Testimonials & Brand Anthems

Quinn Taplin, Director of Photography at Drifthouse Media

Are you an Arizona business looking to tell your story, showcase company culture, boost brand awareness, and create meaningful connections? The power of video testimonials and brand anthems remains unmatched.

A picture is worth a thousand words. But videos speak volumes.

Indeed, you must prioritize allocating the budget for search, social, and website. But we’d also strongly encourage you to make way for videos in that marketing mix.

Videos Add a Wow Factor

Customized corporate video production in Arizona exhibits a more emotional, personal, and descriptive account of the usability of your products and services. These videos are an excellent tool for savvy marketers and business owners to open up a multi-dimensional gateway for:

  • Creative storytelling
  • Visual element
  • Improved branding
  • Higher engagement
  • Expanding reach
  • Better customer relationships

Today, over 86% of businesses leverage video marketing to generate qualified leads and drive quality traffic to their website. In addition, more than 92% of marketers believe that video content can easily become the centerpiece of a practical marketing strategy to get the most ROI. Videos make for that much-needed wow factor to help your campaigns thrive.

No One Size Fits All

Your unique business goals determine the format you choose for your brand. So, where a brand anthem gives you the chance to show what your company stands for and how unique you are in the sea of cheap imitations, a video testimonial is an honest endorsement of your listing or brand to build its credibility and add a personal touch.

These video types have been around for years and help brands proclaim who they are and why they are here. They get to the passion and purpose of the brand, making one of the most powerful declarations of all marketing strategies.

Video testimonials and brand anthems are the hottest things right now. Other popular formats include animated videos, case studies, and how-to videos. However, combining videos is another hit. So, for example, you can produce a brand anthem that includes video testimonials along with some mind-blowing animations for greater impact. 

However, some people don’t consider video as an option, for they lack time, experience, and resources for commercial video production. But if you look up the impact of testimonials and brand anthems, the stats are overwhelmingly positive. A corporate video production in Arizona can:

  • Increase conversions
  • Leave a memorable impact
  • Improve search engine ranking
  • Lower bounce rates
  • Create quality backlinks

Videos are being used incredibly widely for an ever-increasing number of reasons. With time, video production is also becoming more accessible and cost-effective. But you don’t know how to get started? Give Drifthouse Media a holler for top-notch commercial video production in Phoenix, Arizona.

Content & Execution Are Critical

At Drifthouse Media, offering valuable content and excellent execution are the pillars of our success. With a professional setup like ours, you’ll find yourself at the top of your game. So, increase engagement and conversions with Drifthouse Media. 

Quinn Taplin at Drifthouse Media is a successful and strategic marketing content creatorin PhoenixArizona. He’s a multifaceted filmmaker, photographer, and graphic designer with a decade-long, worldwide experience in digital marketing and content creation. Quinn brings fresher perspectives to the table to breathe inspiration into every aspect of the client’s project. Get in touch with us today to discuss how you’d like us to help you with an authentic and creative delivery of your marketing message.